24A – Venture Concept No. 1

Opportunity

Obesity has become an issue within our nation due to the lack of education on the importance of fitness and how to live a healthy lifestyle. People of all ages, demographics and sex who suffer from obesity or are simply uneducated on how to properly workout and what to eat to achieve their personal goal fall under my prototypical customer but specially young college students since they are the ones who mainly put aside their health because they're always busy on campus and do not have enough time to work out or meal prep which results in them eating out almost every day. Most college students live on a limited budget which means when they're eating out it is not the healthiest meal but rather some cheap fast food. As a college student myself I can understand how it can be hard to manage both but we need to remember and take care of our health and bodies. Others just lack the motivation to be more careful about what they eat and be more active because they do not possess the knowledge. There is currently multiple apps that provide what I will be offering but many of them are too expensive for my prototypical customer which is why mine will be different from most. Not only will the price of my services set me aside but my drive to actually help others become healthier will set my services aside from all the existing ones. 

Innovation

The service I have created is an app that will help those with little to no knowledge about fitness and a healthy lifestyle become healthier and improve their health. My app will be available on smart phones and it will provide customers a nutritional section where they can learn all about healthy eating. It will also create a fitness plan and a nutritional plan customized differently to every customer depending on their age, health, and goal. As I mentioned above one thing that will set me apart from my competitors will be the accessibility to my app. As a college student I know we sometimes have to limit our spending and for someone who may just be starting their fitness journey it may be hard to spend a lot of money on something they may give up on a few weeks after they begin because they lack the motivation so my app will be a $20 monthly subscription which is relatively cheaper than most apps out there, a gym subscription or services like Blue Apron and Hello Fresh. My app will not only customize a nutritional and fitness plan for each customer but it will also provide some helpful tips on where and how to do groceries to get the best food at the best price. 

Venture Concept 

My app is meant to help people become healthier. Eating healthy and working out is a huge part of living a healthy lifestyle but it only works if it is done correctly. My opportunity comes from the lack of education which is exactly what my app will provide, knowledge. As I previously mentioned there are a lot of different apps similar to mine and it will be hard at first to gain customers but I feel like once they see the quality of my service they wont be hesitant to switch over to my app. I will be providing my customers with a free one moth trial and although it usually takes anywhere from three to six months to see a difference in your body I feel like people will want to continue using my service even after the free trial because they will like how personalized it is to them and their goals instead of a general idea of what they should do like most of the existing apps. I feel like my customer service will play a big role in the success of my business because I am offering to work with each and every customer individually. For my business to be successful I believe I am going to have to partner up with different trainers and nutritionist to provide the most effective advice to my customers. 

As previously mentioned, my most important resource will be my customer service skills. I am offering to help each f my customers reach their goal by personalizing their fitness and nutritional plan which means I will have to work with each individual personally. I will have to give everyone my undivided attention while setting up their plan and organizing their routine. 

 The next step will be to go international. I would like to be able to help people worldwide and not just Americans and college students. Obesity and the lack of education on fitness is an issue all over the world. I would also like to open my own gym to be able to be more connected with my customers and help them in person rather than through a screen on their smart phones. 

In the next five years I would hope to see myself providing my service internationally already and beginning to create a blueprint for my gym. Expanding my services locally and maybe also be able t work with celebrities personally as their personal trainer. My goal is to be able to be as connected as possible with my customers. This venture will help me towards my long term goals by opening the doors to clients and people that  may have not met otherwise. I will be able to network with not only customers but other professionals who may be able to help me in the future. 

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