23A – Your Venture’s Unfair Advantage

1. Nutritional Knowledge
• Valuable: This is valuable in the sense that it makes me credible for the product I am selling.
• Rare: This knowledge is quite rare as most people lack knowledge on proper nutrition and health.
• Inimitable: This knowledge can be easily learned if studied. 
• Non-substitutable: cannot be substituted for the fact that it has to be acquired. 
2. Social Capital: contact with gym members
• Valuable: I have potential customers who have a need for my product.
• Rare: This is rare because not many people have a pipeline already developed.
• Inimitable: This can be imitated as building relationships is not a difficult task.
• Non-substitutable: This substitutable because people can still become customers.
3. Customer Service
• Valuable: This is valuable because it gives me the ability to interact with others on a professional level.
• Rare: This is not rare as many people already have this skill
• Inimitable: This can be imitated as others can also present good customer service
• Non-substitutable: This is substitutable because customers can still receive service.
4. Social Capital:Personal Trainers
• Valuable: This is valuable because I have connections with people who can benefit customers.
• Rare: This is rare because not many people have connections with personal trainers. 
• Inimitable: This cannot be easily inimitable as it takes time to build good connections.
• Non-substitutable: This is substitutable as customers can consult others for information provided by personal trainers. 
5. Public Speaking Skills
• Valuable: This is valuable because it allows me to present my product to the public.
• Rare: This is rare because not  many people are comfortable with speaking in public.
• Inimitable: This inimitable as others can present the product.
• Non-substitutable: This is non-substitutable as I would have to present the product in order to generate revenue. 
6. Social Capital: Popularity
• Valuable: This is valuable because my popularity brings me a lot of connections
• Rare: This is not rare as many people already have connections.
• Inimitable: This can not easily be imitated as it takes time to build connections.
• Non-substitutable: This is not substitutable as you need to build good rapport in order to advertise product. 
7. Social Capital: Student organizations/ Greek Life
• Valuable: This is valuable because it gives me an opportunity to connect with people within my organization. 
• Rare: This is rare because not  many people are involved in student organizations that act as a resource/connection.
• Inimitable: This is not very inimitable as not many people have this type of advantage.
• Non-substitutable: This is substitutable as it can be done through other sources
8. Social Capital: Contact with potential customers
• Valuable: This is valuable because I have contact with people who need my product
• Rare: This is rare because not many people already have contacts.
• Inimitable: This is not very inimitable because it is difficult to find potential customers with an already developed app.
• Non-substitutable: This is substitutable as you can use other resources. 
9. Physical Exercise Experience
• Valuable: This is valuable because it makes me credible
• Rare: This is not very rare as there are many people with experience
• Inimitable: This is not very inimitable as experience takes time
• Non-substitutable: This is not substitutable as it is needed for the function of the product. 
10. Lack of competitors
• This is valuable because it limits the amount of competition I have to compete against.
• Rare: This is rare because most markets have a lot of competitors in which they have to outperform.
• Inimitable: This is inimitable as not everyone has this opportunity.
• Non-substitutable: This is substitutable but it acts as a leverage. 

After complete the VRIN analysis, I think the having the knowledge and experience that makes me credible in selling my app, makes it my most valuable resource. I think experience is extremely valuable and rare as it separates you from competitors and gives you an advantage in making your product better than others.