Interview #1:
1) Darius Neal is a personal trainer at Baileys Health & Fitness and has been in the fitness industry over 5 years. Darius currently trains over 15 clients a week and has grown his client size from 40 to over 200 people since making a profession in this industry.
2) Domain Expert: Darius is an expert in the fitness industry with over 5 years of experience, where he has gained valuable knowledge in nutrition, fitness, and exercise. Darius also has experience in working with a vast majority of individual and fitness levels.
3) I am a regular member at Baileys Health & Fitness who attends Darius fitness classes. Through this, I was able to collaborate with Darius and build a connection.
4) Being that I attend Darius fitness classes, I am able to learn a wide majority of exercises and how to run fitness classes and train people individually. In having conversations with Darius, he provides me with knowledge on nutrition and different types of exercises, and how to perform them with proper form. The favor that he did for me was making me a credible source with connections from personal trainers on all levels. There were no return expectations because Darius is always willing to help educate others.
5) Including this person in my network will provide a resource that I can utilize as tool to help improve my product. He is able to provide advise and tips that can help take my product to the next level. Not only that, but I will always have someone to learn from and that will hold me accountable in offering the best fitness products.
Interview #2
1) Michael Bolder. is a doctor who works at Shands Hospital and has a great knowledge of the market of people who most need my product.
2) Market expert: Michael knows the type of people in the market that I need to cater to and understands exact issues that are impacting people from bettering themselves.
3) Michael B. is a colleague of a fraternity brother. I got his information from him and email Michael of a good time where we can meet and discuss.
4) Michael provided me with sufficient important on the types of people that best fit the need for my product. He also informed on some potential issues that might arise as time goes on. Through speaking to Michael, I was able to start thinking of future improvements that I can offer in my product. There were no return expectations.
5) Including Michael in my network would give me the opportunity of acquiring customers as Michael is willing to refer individuals to my product who are looking for ways to improve their health through exercise.
Interview #3:
1) Matthew Peoples works at GNC Live Well which supplies nutrition supplements to customers.
2)Supplier: Matthew has knowledge in nutrition and sells nutrition to customer in my industry.
3) I found Matthew because I shop at GNC and he always helps me find good products that help with my nutrition level. Through noticing Matthew great knowledge on nutrition, I asked him for the ability to interview him.
4) Matthew provided me with great information on nutrition and offer me resources that can help increase my knowledge. He also informed me about some great products that I can offer to customers to help improve their fitness. There was no return expectations.
5) Including this person in my network would be another way for me to build customers. Matthew would be able to recommend my products to customers and advertise it in the store.
This experience has shaped my future networking events by understanding how to approach people and get the best knowledge out of them. Often times, not everyone is willing to take time out and offer help, however, being that I now understand how to make these events relevant to experts, I can overcome that hesitation. This experience was different my networking experiences in the past because I was talking to actual experts who had a lot of information pertaining their field.
Tuesday, October 29, 2019
19A – Idea Napkin No. 2
You: I am a self-driven, energetic, and motivational leader who is passionate about equal opportunity and the betterment of those and me and the environment. I strive in problem solving, decision making, and the ability to find suitable solutions. I am well skilled in nutrition, fitness, and exercise with a background in sports that has given me the ability to serve customers from an athletic standpoint. My aspirations are tailored around making the world a better place for future generation and bring awareness on the importance of nutrition, that aligns with long term good health. I envision my business as a potential strive towards accomplishing my aspirations and educating more people on the means of good health.
What are you offering to customers? I am offering customers reliable tools that offers them the ability to learn, adapt, and challenge themselves in improving mentality and physically. This tool offers customers knowledge on nutrition, fitness, and exercise with a specification on the importance of health.
Who are you offering it to? I am offering this product to individuals with a desire and hunger for self-improvement. Also, individuals who want to gain knowledge on nutrition and fitness and learn how to implement exercise into their daily routine. This product is offer anyone from any background or level of fitness. The need is the only factor required to make the most use out of this life changing product.
Why do they care? I believe the number one reason why customer care is for the fact that America's obesity rate is extremely high. There are a great amount of individual who want to improve themselves, but they lack the proper resources and motivation to take that first step. This product will instill a sense of pride in customer to want to go out and challenge themselves, as well as accomplish their fitness goals.
What are your core competences? The core competences that sets me apart from everyone else is the emphasis on fitness, nutrition, and the ability to cater to customer's preferences. Many products already on the market do not give customer the ability to utilize a tool based on their level of fitness or circumstances. My app includes everything a customer can ask for and will be easily accessible at their finger tips.
I believe that these elements fit together well. They align together in passion and vision for what I want to accomplish. Also, the elements demonstrate a need for why the product is important, making sense in the desire for why the product is needed. Being the individual that I am, I am able to understand how this product can make a difference. Not only will it bring awareness, but it will make a bring attention to an issue that is ongoing in America: poor health. Through these elements, I am able to put the product into vision and learn more about the market.
Two main points that were given to me in feedback were my focus on helping others and having a passion for what I do. I incorporated this feedback into this idea napkin by demonstrating why I am so passionate about this product and putting more emphasis on how this product would help make the world a better place.
What are you offering to customers? I am offering customers reliable tools that offers them the ability to learn, adapt, and challenge themselves in improving mentality and physically. This tool offers customers knowledge on nutrition, fitness, and exercise with a specification on the importance of health.
Who are you offering it to? I am offering this product to individuals with a desire and hunger for self-improvement. Also, individuals who want to gain knowledge on nutrition and fitness and learn how to implement exercise into their daily routine. This product is offer anyone from any background or level of fitness. The need is the only factor required to make the most use out of this life changing product.
Why do they care? I believe the number one reason why customer care is for the fact that America's obesity rate is extremely high. There are a great amount of individual who want to improve themselves, but they lack the proper resources and motivation to take that first step. This product will instill a sense of pride in customer to want to go out and challenge themselves, as well as accomplish their fitness goals.
What are your core competences? The core competences that sets me apart from everyone else is the emphasis on fitness, nutrition, and the ability to cater to customer's preferences. Many products already on the market do not give customer the ability to utilize a tool based on their level of fitness or circumstances. My app includes everything a customer can ask for and will be easily accessible at their finger tips.
I believe that these elements fit together well. They align together in passion and vision for what I want to accomplish. Also, the elements demonstrate a need for why the product is important, making sense in the desire for why the product is needed. Being the individual that I am, I am able to understand how this product can make a difference. Not only will it bring awareness, but it will make a bring attention to an issue that is ongoing in America: poor health. Through these elements, I am able to put the product into vision and learn more about the market.
Two main points that were given to me in feedback were my focus on helping others and having a passion for what I do. I incorporated this feedback into this idea napkin by demonstrating why I am so passionate about this product and putting more emphasis on how this product would help make the world a better place.
Wednesday, October 23, 2019
17A – Elevator Pitch No. 2
Pitch:
https://youtu.be/a6pkQdIp-G4
Reflection:
I did not receive any feedback on my last pitch. However, I am decided to tailor my pitch differently. My first pitch was a little longer and touch around the basis of my app. This pitch I decided to tailor it more to the customer, putting them in my shoes. Therefore, I made the pitch more thought provoking and straight to the point. I gave ideas that would draw emotions and interest. Also, I was description in describing my app as a solution.
https://youtu.be/a6pkQdIp-G4
Reflection:
I did not receive any feedback on my last pitch. However, I am decided to tailor my pitch differently. My first pitch was a little longer and touch around the basis of my app. This pitch I decided to tailor it more to the customer, putting them in my shoes. Therefore, I made the pitch more thought provoking and straight to the point. I gave ideas that would draw emotions and interest. Also, I was description in describing my app as a solution.
Tuesday, October 22, 2019
18A – Create a Customer Avatar
The prototypical customer that best describes the segment I have selected is male between the age of 21-25, who is either still in college or a recent graduate. The customer is someone who is into fitness and has a well develop physique, but not at his peak state yet. He works out regularly and eats on a moderate level; meal preps when he has the chance, but eats out when busy. Being that the customer is not on a consistent schedule in his nutrition intake, he has certain aspects of his body that he wants to change. For example, his body fat composition is not at his desire level. He has belly fat that prevents his abdominal from showing, making him a little insecure in taking off his shirt. This customer is not a bodybuilder or a power lifter, but he aims on getting stronger in the gym and shredding down on unnecessary body fat. He also has set a goal of reducing the amount of times he eats out and remaining consistent with his meal prep. However, this customer does not have much knowledge on nutrition, which often times discourages him from meal prepping.
Aside from working out, the prototypical customer enjoys other hobbies that are part of his daily or weekly activities. He devotes his time to studying as he is still a college student and also applying for jobs after graduation. Also, he enjoys sports, therefore, he is part of an intramural football team at his university. The customer also watches sports on television on his free time, preferably Football and Basketball; Lebron James is his favorite player. The customer enjoys reading self-development books before bed to clear his mind and believes that sufficient sleep is important for any development. Because of this, he ensures to get at least 6-8 of sleeps daily and wakes up at 5 AM each morning for the gym. On the weekends, he enjoys social times with friends and going out for drinks. He does not have any children and does not intend on having any before he is well established in his career. The customer drives a brown mustang and loves sports cars.
In comparing the prototypical customer to myself, I believe we have a lot in common. In describing the customer, I actually categorized a lot of characteristics that embody me. For example, I am a college student between the age of 21-25, and enjoy reading, playing/watching sports. I am very active, waking up at 5 AM every morning for the gym. Although, I am consistent with meal prepping and have an ideal physique, I was once like the prototypical customer. In being able to share this past experience with the customer, I am credible in understanding how the customer feels and being able to identify resolutions that helped me reach my goals, because I have been at that stage one point in my life. With any entrepreneurs, the products you develop are often a mirror representation of you because you are share the same experience and motivates that lead you to investing in your business.
Thursday, October 17, 2019
16A –What’s Your Secret Sauce?
Describe five ways in which you think you have human capital that is truly unique.
1. My ability to lead and stand out is one of my most unique qualities. It is something that has allowed me to build connections and gain opportunities.
2. My drive and determination is another quality that makes me unique. I have a strong mindset with a desire to be successful. Because of this, I work extremely hard and dedicate my time to reaching my full potential in order to be successful.
3. The ability to be optimistic and positive is another quality that makes me unique. In hard times I am always able to keep a smile on my face and not allow the negative energy to bring me down. With being optimistic, people see me as a positive influence and always count on me for advice.
4. Another quality that makes me unique is my independent mindset. With this quality I am often seen as someone who is not easily influenced by the common trends or falls subject to originally ideas. This makes me very analytical, always digging deeper and asking for a better understanding on beliefs, values, and even facts.
5. The last quality that makes me unique is my charisma. Being charismatic makes me a peoples person and allows others to easily trust and believe in me.This quality has brought me lot of friends and allowed me to get along with people of all backgrounds.
Interview the five people who know you the best.
1. My ability to lead and stand out is one of my most unique qualities. It is something that has allowed me to build connections and gain opportunities.
2. My drive and determination is another quality that makes me unique. I have a strong mindset with a desire to be successful. Because of this, I work extremely hard and dedicate my time to reaching my full potential in order to be successful.
3. The ability to be optimistic and positive is another quality that makes me unique. In hard times I am always able to keep a smile on my face and not allow the negative energy to bring me down. With being optimistic, people see me as a positive influence and always count on me for advice.
4. Another quality that makes me unique is my independent mindset. With this quality I am often seen as someone who is not easily influenced by the common trends or falls subject to originally ideas. This makes me very analytical, always digging deeper and asking for a better understanding on beliefs, values, and even facts.
5. The last quality that makes me unique is my charisma. Being charismatic makes me a peoples person and allows others to easily trust and believe in me.This quality has brought me lot of friends and allowed me to get along with people of all backgrounds.
Interview the five people who know you the best.
From this video, I learned that people see me as a self-driven person that always aims to achieve his goals. I also learned that when I set my mind on something I get tunnel vision.
From this interview, I learned that people see me as an influence and as a hold that holds characteristics of someone who bound to be successful.
From this interview, I learned about how people can identify my drive and think my drive is different from most people.
From this interview, I also learned that people see me as a very driven and determined person that can accomplish anything he sets his mind on.
From this interview, I learned about my determination from the perspective of my sister who is very close to me. Although she is older than me, she see me as a person who she can count on and who is great a motivation because of how determined I am.
Reflect on the differences
The ways in which people see me and how I see myself are pretty much the same. In all of the interviews, everyone had a similar description of what made me unique; my drive, determination, and focus. These are characteristics that align with how I already see myself. I believe to be a very self-drive and determined person and when I set my mind on accomplishing something, I will do whatever it takes to get it done; overall, I am a very hungry and motivated person. From my interviews, I was glad to see that everyone sees me in the same light.
Monday, October 14, 2019
15A – Figuring Out Buyer Behavior No. 2
For this assignment, I am using the segment of what motivates buyers to want to pursue a healthier lifestyle in order to get a more depth understanding of buyers' behaviors.
First Interview
Alternative Evaluation:
In interviewing this interviewee, I was able to determine different ways in how they do their picking when it buying his products and services. This person is a college male student. He explained that the first thing he considers when purchasing a new product is price; he made it clear that he is a little frugal and likes to stay within a budget. Therefore, if a product or service he is interested in is not within his price range, then he does no further research and moves on to a different product. In this being the case, price seem to play a major factor in whether this particular individual purchases a certain product. Another factor that he included that matters is credibility on the market, this is product actually worth it's price. He explained that he does research on the product by reading reviews and seeing that people are saying about the product.
How/where do they buy?
This interviewee explained that he does most of his buying at stores in person because he likes to ask as much questions as he can before purchasing the product or service. He explained that he does this because he believe that if he is going to spend money on a product, he wants to make initial contact with who he is buying from so that if there are defects in the product, he knows who to contact. He explained that he does not do much shopping online because he does not feel comfortable shopping from an unknown buyer. He made it clear that he would much rather pay with cash than to finance a product because if he is financing than that most likely means he cannot afford the product.
Post-purchase evaluation:
This interviewee explained that what matters most to him on the 'rightness' of the purchase is whether or not the product perform its duties to the standards promise. Also, he explained that lifespan of the product is another factor that determines product 'rightness'. Lastly, some sort of things that make him think the product was a bad idea are defects in the product and the product not performing to its standards.
Second Interview
Alternative Evaluation:
In the second interview, I decided to interview my advisor who is a doctor and makes a large amount of money. The reason I decided to interview him because price would not be a factor, he explained that the quality of the product is the only factor that he analyzes when purchasing a product because price is never an issue. He explained that quality is a very important factor for him because he likes to purchase the best product possible, no matter the price. He said that this is because being that if it is a service he is purchasing, he wants the job done right the first time and if it is a product, he wants the product to perform to its standards.
How/where do they buy?
My advisor explained that since he is a doctor and is often busy, he does most of his purchasing online because he does not have the time to go shopping in stores. He also told me that shopping online allows them to get an idea of the quality of the product through customer ratings and reviews. Also, he explained that shopping online gives him full access to the product in where he can analyze the product through various online resources. He also stated that he often finances products to help increase his credit because he knows he can pay off the amount owed.
Post-Purchase evaluation:
In comparison to the first interviewee, my advisor explained that what helps him determine the 'rightness' of the purchase is the whether or not the product performs to its standards and satisfy his needs for buying the product. Also, he said lifespan is another important factor because if he is paying top dollar for a product, he wants the product to last over 5+ years. On the other hand, in deciding if a product was a bad idea he explained that if the product does the exact opposite to 'righteous' then it was a bad purchase and he wants to not buy from that supplier again.
Third Interview
Alternative Evaluation:
In my last interview, I interviewed my mother. She explained that when purchasing a product, price is very important factor in deciding if she should purchase the product or not. She explained that price matters because often times, people overpay for products or services that are not worth its price. Also, she prioritizes other necessities that important so when purchasing a product, she wants to ensure that she is purchasing a product a a reasonable price. After examining price, she explained that she looks at the quality of the product or service next. Since she is not willing to pay much money for a product, she makes sure that the product she is paying for, gets the job done.
How/where do they buy?
Being that my mother is a old-fashioned and older individual, she explained that she does her shopping in stores. She explained that shopping online can be a hustle and 9/10 you do not get the product you wanted. Therefore, she would much rather shop in stores where she can decide between different products at her finger tips. She explained that she is more likely to use cash because she does not like being in debt and owing anyone money, which can potential impact her credit.
Post- purchase evaluation:
My mother explained that what she thinks on the 'rightness' of a product being a good purchase is determined by the product meeting its standards of performance and being durable. She explained that lifespan of a product is something that she really pays attention to because she wants products that she can use for multiple years without causing her problems. She explained that what makes her think a purchase was a bad idea is if the product presents defects and is not durable in performance.
Report the findings of your research:
From these interviews, I was able to get a better idea on potential factors that play a role in motivating people to buy a product. I noticed a similar trends from all of my interviews as they found price to be a very important factor when deciding to purchase a product or service. Also, the quality and lifespan of a product is another important factor because people want to ensure that they are getting a bang for their bucks when purchasing products. Some people take into account the performance of the product as they want the product to be worth its value.
Draw Conclusions:
From what I know about this segment I was able to study similar trends in the way people approach products or services when making a purchase. Seemingly, everyone values price the most as some want to ensure that they are either buying the best quality product or paying a reasonable price for a product they need. Although everyone has a different approach, they are the same in the end results no matter what product they want to purchase. Through this research, I was able to determine and analyze that everyone has the same goals in their way of motivation in buying a product and for the use of the product.
First Interview
Alternative Evaluation:
In interviewing this interviewee, I was able to determine different ways in how they do their picking when it buying his products and services. This person is a college male student. He explained that the first thing he considers when purchasing a new product is price; he made it clear that he is a little frugal and likes to stay within a budget. Therefore, if a product or service he is interested in is not within his price range, then he does no further research and moves on to a different product. In this being the case, price seem to play a major factor in whether this particular individual purchases a certain product. Another factor that he included that matters is credibility on the market, this is product actually worth it's price. He explained that he does research on the product by reading reviews and seeing that people are saying about the product.
How/where do they buy?
This interviewee explained that he does most of his buying at stores in person because he likes to ask as much questions as he can before purchasing the product or service. He explained that he does this because he believe that if he is going to spend money on a product, he wants to make initial contact with who he is buying from so that if there are defects in the product, he knows who to contact. He explained that he does not do much shopping online because he does not feel comfortable shopping from an unknown buyer. He made it clear that he would much rather pay with cash than to finance a product because if he is financing than that most likely means he cannot afford the product.
Post-purchase evaluation:
This interviewee explained that what matters most to him on the 'rightness' of the purchase is whether or not the product perform its duties to the standards promise. Also, he explained that lifespan of the product is another factor that determines product 'rightness'. Lastly, some sort of things that make him think the product was a bad idea are defects in the product and the product not performing to its standards.
Second Interview
Alternative Evaluation:
In the second interview, I decided to interview my advisor who is a doctor and makes a large amount of money. The reason I decided to interview him because price would not be a factor, he explained that the quality of the product is the only factor that he analyzes when purchasing a product because price is never an issue. He explained that quality is a very important factor for him because he likes to purchase the best product possible, no matter the price. He said that this is because being that if it is a service he is purchasing, he wants the job done right the first time and if it is a product, he wants the product to perform to its standards.
How/where do they buy?
My advisor explained that since he is a doctor and is often busy, he does most of his purchasing online because he does not have the time to go shopping in stores. He also told me that shopping online allows them to get an idea of the quality of the product through customer ratings and reviews. Also, he explained that shopping online gives him full access to the product in where he can analyze the product through various online resources. He also stated that he often finances products to help increase his credit because he knows he can pay off the amount owed.
Post-Purchase evaluation:
In comparison to the first interviewee, my advisor explained that what helps him determine the 'rightness' of the purchase is the whether or not the product performs to its standards and satisfy his needs for buying the product. Also, he said lifespan is another important factor because if he is paying top dollar for a product, he wants the product to last over 5+ years. On the other hand, in deciding if a product was a bad idea he explained that if the product does the exact opposite to 'righteous' then it was a bad purchase and he wants to not buy from that supplier again.
Third Interview
Alternative Evaluation:
In my last interview, I interviewed my mother. She explained that when purchasing a product, price is very important factor in deciding if she should purchase the product or not. She explained that price matters because often times, people overpay for products or services that are not worth its price. Also, she prioritizes other necessities that important so when purchasing a product, she wants to ensure that she is purchasing a product a a reasonable price. After examining price, she explained that she looks at the quality of the product or service next. Since she is not willing to pay much money for a product, she makes sure that the product she is paying for, gets the job done.
How/where do they buy?
Being that my mother is a old-fashioned and older individual, she explained that she does her shopping in stores. She explained that shopping online can be a hustle and 9/10 you do not get the product you wanted. Therefore, she would much rather shop in stores where she can decide between different products at her finger tips. She explained that she is more likely to use cash because she does not like being in debt and owing anyone money, which can potential impact her credit.
Post- purchase evaluation:
My mother explained that what she thinks on the 'rightness' of a product being a good purchase is determined by the product meeting its standards of performance and being durable. She explained that lifespan of a product is something that she really pays attention to because she wants products that she can use for multiple years without causing her problems. She explained that what makes her think a purchase was a bad idea is if the product presents defects and is not durable in performance.
Report the findings of your research:
From these interviews, I was able to get a better idea on potential factors that play a role in motivating people to buy a product. I noticed a similar trends from all of my interviews as they found price to be a very important factor when deciding to purchase a product or service. Also, the quality and lifespan of a product is another important factor because people want to ensure that they are getting a bang for their bucks when purchasing products. Some people take into account the performance of the product as they want the product to be worth its value.
Draw Conclusions:
From what I know about this segment I was able to study similar trends in the way people approach products or services when making a purchase. Seemingly, everyone values price the most as some want to ensure that they are either buying the best quality product or paying a reasonable price for a product they need. Although everyone has a different approach, they are the same in the end results no matter what product they want to purchase. Through this research, I was able to determine and analyze that everyone has the same goals in their way of motivation in buying a product and for the use of the product.
Thursday, October 10, 2019
14A – Halfway Reflection
1) Tenaciousness is a competency.
In keeping up with the requirements of this course, I have been tenacious in understanding that no one is going to do the work for me, therefore, I have to be responsible and put forth the effort. Also, I was able to become a better time manager as this course forced me to work ahead in order to remain on track with the weekly deadlines. With being tenacious in this class and developing more tenacious, I was able to transcribe that tenacity into other areas of my life because I gained motivation. This course has taught me that in order to be successful, you have to put your ideas into action and in order to advance, you have to work day by day with a purpose to complete a mission.
2) Tenaciousness is also about attitude.
A moment when I felt like giving up, was when I had three exams in one week to study for and also had multiple assignments I had to complete for this class. I was extremely overwhelmed and felt like everything was falling apart. However, I reevaluated myself and built the tenacity I needed to overcome this obstacle. I inscribed in myself the idea that no one is going to give you handouts, you have to work for it. This pulled me through and developed a tenacious attitude in me to be successful and overcome any obstacle that is put in my way. The experiences that most contributed to this was when I had a talk with my mentor who is currently making 100k a year in a field I would like to pursue, and he advised me that I would also face similar scenarios so I have to began preparing myself now if I was to be successful and make as much money as him.
3) Three tips.
In keeping up with the requirements of this course, I have been tenacious in understanding that no one is going to do the work for me, therefore, I have to be responsible and put forth the effort. Also, I was able to become a better time manager as this course forced me to work ahead in order to remain on track with the weekly deadlines. With being tenacious in this class and developing more tenacious, I was able to transcribe that tenacity into other areas of my life because I gained motivation. This course has taught me that in order to be successful, you have to put your ideas into action and in order to advance, you have to work day by day with a purpose to complete a mission.
2) Tenaciousness is also about attitude.
A moment when I felt like giving up, was when I had three exams in one week to study for and also had multiple assignments I had to complete for this class. I was extremely overwhelmed and felt like everything was falling apart. However, I reevaluated myself and built the tenacity I needed to overcome this obstacle. I inscribed in myself the idea that no one is going to give you handouts, you have to work for it. This pulled me through and developed a tenacious attitude in me to be successful and overcome any obstacle that is put in my way. The experiences that most contributed to this was when I had a talk with my mentor who is currently making 100k a year in a field I would like to pursue, and he advised me that I would also face similar scenarios so I have to began preparing myself now if I was to be successful and make as much money as him.
3) Three tips.
- Work ahead!!!
- Always understand that if you want something, you have to work for it because nothing is going to be handed to you. Therefore, if you want to be successful, you have to approach every opportunity or obstacle with a mindset that you will nothing will get in your way.
- Understand that there are other who are struggling with tougher situations, so don't complain and be grateful in having the opportunity you have to even take this course. Learn and use the resources as a driving force in life.
Tuesday, October 8, 2019
13A – Reading Reflection No. 1
The biography I am writing about is Steve Jobs by Walter Isaacson. The biography was very informational as it gives reader a deeper insight into Steve Job's life. It touches basis on his childhood, upbringing, education, career development, and his final stages of life. The biography was very helpful in providing more information about Steve Job that I did not know before. For example, Steve Jobs was given for adoption by his biological parents who were University of Wisconsin graduate students. The book also explained how Steve Jobs was directionless and lost during his early stages of life experimenting different pursuits before becoming the co-founder of Apple with Steve Wozniak. Steve Jobs is inspiration to me as he overcame adversity and manage to become the founder of a multi-billion dollar company.
What surprised me most about Steve was his early stages of life, where he struggled through various obstacles that I would have never thought he endured from the image he presented to the media. Also, although this is a common trend in today's society, I was surprised to read that Steve Job dealt with drugs during his high school years; something that you would not think because of his appearance. Moreover, something that I truly admire about Steve Jobs, was his tenacity and perseverance to overcome the obstacles and distractions he encountered. Something that is often hard to do. He was able to become an important figure in the technical world, although he dropped out of college. On the other hand, there isn't really much I do not admire about Steve Jobs because he demonstrated true resilience in his ability to overcome failures and strive towards success. With reading his story and learning that he was given up for adoption and dropped out of college, you can see how he has experienced failure and how he has overcome adversity. Some competencies that I noticed that Steve Job exhibited was his vision and how he was able to make other see his vision from his perspective. I believe this was something that made him innovative and distinct in his work. However, something confused me when he said "'good artists copy; great artists steal' -- and we have always been shameless about stealing great ideas." However, after doing more research on what he actually meant by this saying, I came to understand his insight on the quote. I was also confused to hear that he had a difficult time making mends with people which caused him to lose opportunities in some projects with Apple. This is confusing because as an innovator, you would think he would be respectful in his way of dealing with others.
If I was able to ask Steve two questions, I would ask him: What inspired him to pursue a career in technology after dropping out college, being that it is a difficult industry to succeed in? Also, I would ask him: What do you feel is your greatest accomplishment?
Lastly, I think the entrepreneur's opinion of hard work is working through obstacles even if you don't have a clear road ahead. I agree with this opinion because I believe that as long as you work hard, you will always reach success, even if you don't have a clear understanding of where you are heading.
What surprised me most about Steve was his early stages of life, where he struggled through various obstacles that I would have never thought he endured from the image he presented to the media. Also, although this is a common trend in today's society, I was surprised to read that Steve Job dealt with drugs during his high school years; something that you would not think because of his appearance. Moreover, something that I truly admire about Steve Jobs, was his tenacity and perseverance to overcome the obstacles and distractions he encountered. Something that is often hard to do. He was able to become an important figure in the technical world, although he dropped out of college. On the other hand, there isn't really much I do not admire about Steve Jobs because he demonstrated true resilience in his ability to overcome failures and strive towards success. With reading his story and learning that he was given up for adoption and dropped out of college, you can see how he has experienced failure and how he has overcome adversity. Some competencies that I noticed that Steve Job exhibited was his vision and how he was able to make other see his vision from his perspective. I believe this was something that made him innovative and distinct in his work. However, something confused me when he said "'good artists copy; great artists steal' -- and we have always been shameless about stealing great ideas." However, after doing more research on what he actually meant by this saying, I came to understand his insight on the quote. I was also confused to hear that he had a difficult time making mends with people which caused him to lose opportunities in some projects with Apple. This is confusing because as an innovator, you would think he would be respectful in his way of dealing with others.
If I was able to ask Steve two questions, I would ask him: What inspired him to pursue a career in technology after dropping out college, being that it is a difficult industry to succeed in? Also, I would ask him: What do you feel is your greatest accomplishment?
Lastly, I think the entrepreneur's opinion of hard work is working through obstacles even if you don't have a clear road ahead. I agree with this opinion because I believe that as long as you work hard, you will always reach success, even if you don't have a clear understanding of where you are heading.
Tuesday, October 1, 2019
12A – Figuring Out Buyer Behavior No. 1
I have the selected to use the segment of what motivates buyers to want to pursue a healthier lifestyle in order to figure out buyers' behaviors.
Interview #1:
Need Awareness:
For this interview I spoke to a colleges student that felt like she has never gave much attention to her health ever since starting college, and has gained a significant amount of weight. She first became aware of the need when she realized that her clothes were becoming too tight and that she struggle walking long distances on campus. There was a situation in where she started taking account of the meals she consumed in the past month, and she realized that the majority of her meals were particular fast food and unhealthy meals like ice cream, pizza, etc. She also started noticing that her craving for fast food was becoming irresistible and often relied on unhealthy foods as a form of reward or to cope with stress. Lastly, she explained that her need awareness really occur when she noticed how many of her peer leaders had also gained a significant amount of weight and how they never care for their health by exercising or consuming healthier meals.
Information Search:
Our conversation shifted terms to figuring out solutions that she used to resolve the problem. She explained that she started setting goals for herself by holding herself accountable to attend the gym at least 3 times a week. Also, she began eating healthier meals and limited her fast food intake to one meal per week. She also started searching information on how to meal prep and workout plans that best fit her level of experience in the gym. Some of her google search term included, ideas on how meals to meal prep, how to lose weight, and whats the best exercises for fat lose. Lastly, she began gathering information from friends who worked out on ways she can become healthier and better on exercising.
Interview #2:
Need Awareness:
For this interview, I spoke to a gym collegiate who enjoys working out. He explained that the needs became relevant when he started noticing that results in his fitness after being consistent in the gym for over 3 months. Different times when he thinks about the need is when he sees people who are fitter than he is, something that he says motivates him to continue increasing his workout intensity. He also explained that he is still learning about nutrition so his need for this is evident in understanding that he is not at this healthiest point because he still consume meals that are not the best. Therefore, his need awareness increase as he wants to invest more into his fitness, not just by working out, but also by consuming the best foods that match his workouts. The last questions I asked was where does his need awareness occurs, he explained that it usually happens when he is attempting to meal prep and he has no idea on what meals to consume or how to combine variations of foods so that he won't get tired of eating the same foods everyday.
Information Search:
The very first thing he does to find a solution to his problem is watch videos on YouTube on how to meal prep. He said that he looks for ideas on different food combinations that he would enjoy. Also, he searches on Google information about nutrition and has been trying to learn how to count his macros and stick to it; he explained that he has been trying to find a way to track his calories per day but find it difficult to do so. He also talks to family and friends for ideas on foods that he can consume.
Interview #3:
Need Awareness:
This individual explained that his need awareness is evident in his daily lifestyle. He made me aware that the need has gotten stronger as of recent with his desire to want to become healthier and exercise. His responds to the times that the need awareness becomes evident is when he is playing video games or watching TV and feels like he should be doing something more productive. So he thinks of ways or things he could be doing opposed to sitting around being inactive. Lastly, the question about how the need awareness occurs, he claimed that his best buddy is very fit and into eating healthy, whenever he is around him, he feels like he needs to start doing the same and managing his lifestyle for the better.
Information Search:
The first thing he decided to do was begin working out with his buddy and using him as a resource to be healthier. He explained that he has also began tracking his meals and prepping for three days in advance. He added that he decided to cut out unhealthy food completely and focus more on eating meals that are more natural. He also began reading journals on google on nutrition and learning more about the human body. Lastly, he explained that his friend have been keeping him accountable as he told them about his fitness journey in hopes of getting support.
Report finding:
From these interviews, I was able to learn more about how evident the need awareness is and how often people realize that it is something they need to manage. Also, I was able to learn about different factors that makes people aware of the need and how they go about it. Through the interviews, I was able to gather information on solutions people use to resolve these types of problems. Lastly, I concluded that not too many people know how to meal prep and that a lot of people have a need for learning about nutrition. Although, everyone has different how, where, and when of their need awareness, they all tied back to the same desire of wanting a healthier lifestyle.
Conclusion:
Based on what I have learn, I would describe this segment as diverse but relatable in the sense that although everyone shared different stories and need awareness, they all had the same objectives and desires.
Interview #1:
Need Awareness:
For this interview I spoke to a colleges student that felt like she has never gave much attention to her health ever since starting college, and has gained a significant amount of weight. She first became aware of the need when she realized that her clothes were becoming too tight and that she struggle walking long distances on campus. There was a situation in where she started taking account of the meals she consumed in the past month, and she realized that the majority of her meals were particular fast food and unhealthy meals like ice cream, pizza, etc. She also started noticing that her craving for fast food was becoming irresistible and often relied on unhealthy foods as a form of reward or to cope with stress. Lastly, she explained that her need awareness really occur when she noticed how many of her peer leaders had also gained a significant amount of weight and how they never care for their health by exercising or consuming healthier meals.
Information Search:
Our conversation shifted terms to figuring out solutions that she used to resolve the problem. She explained that she started setting goals for herself by holding herself accountable to attend the gym at least 3 times a week. Also, she began eating healthier meals and limited her fast food intake to one meal per week. She also started searching information on how to meal prep and workout plans that best fit her level of experience in the gym. Some of her google search term included, ideas on how meals to meal prep, how to lose weight, and whats the best exercises for fat lose. Lastly, she began gathering information from friends who worked out on ways she can become healthier and better on exercising.
Interview #2:
Need Awareness:
For this interview, I spoke to a gym collegiate who enjoys working out. He explained that the needs became relevant when he started noticing that results in his fitness after being consistent in the gym for over 3 months. Different times when he thinks about the need is when he sees people who are fitter than he is, something that he says motivates him to continue increasing his workout intensity. He also explained that he is still learning about nutrition so his need for this is evident in understanding that he is not at this healthiest point because he still consume meals that are not the best. Therefore, his need awareness increase as he wants to invest more into his fitness, not just by working out, but also by consuming the best foods that match his workouts. The last questions I asked was where does his need awareness occurs, he explained that it usually happens when he is attempting to meal prep and he has no idea on what meals to consume or how to combine variations of foods so that he won't get tired of eating the same foods everyday.
Information Search:
The very first thing he does to find a solution to his problem is watch videos on YouTube on how to meal prep. He said that he looks for ideas on different food combinations that he would enjoy. Also, he searches on Google information about nutrition and has been trying to learn how to count his macros and stick to it; he explained that he has been trying to find a way to track his calories per day but find it difficult to do so. He also talks to family and friends for ideas on foods that he can consume.
Interview #3:
Need Awareness:
This individual explained that his need awareness is evident in his daily lifestyle. He made me aware that the need has gotten stronger as of recent with his desire to want to become healthier and exercise. His responds to the times that the need awareness becomes evident is when he is playing video games or watching TV and feels like he should be doing something more productive. So he thinks of ways or things he could be doing opposed to sitting around being inactive. Lastly, the question about how the need awareness occurs, he claimed that his best buddy is very fit and into eating healthy, whenever he is around him, he feels like he needs to start doing the same and managing his lifestyle for the better.
Information Search:
The first thing he decided to do was begin working out with his buddy and using him as a resource to be healthier. He explained that he has also began tracking his meals and prepping for three days in advance. He added that he decided to cut out unhealthy food completely and focus more on eating meals that are more natural. He also began reading journals on google on nutrition and learning more about the human body. Lastly, he explained that his friend have been keeping him accountable as he told them about his fitness journey in hopes of getting support.
Report finding:
From these interviews, I was able to learn more about how evident the need awareness is and how often people realize that it is something they need to manage. Also, I was able to learn about different factors that makes people aware of the need and how they go about it. Through the interviews, I was able to gather information on solutions people use to resolve these types of problems. Lastly, I concluded that not too many people know how to meal prep and that a lot of people have a need for learning about nutrition. Although, everyone has different how, where, and when of their need awareness, they all tied back to the same desire of wanting a healthier lifestyle.
Conclusion:
Based on what I have learn, I would describe this segment as diverse but relatable in the sense that although everyone shared different stories and need awareness, they all had the same objectives and desires.
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