18A – Create a Customer Avatar

The prototypical customer that best describes the segment I have selected is male between the age of 21-25, who is either still in college or a recent graduate. The customer is someone who is into fitness and has a well develop physique, but not at his peak state yet. He works out regularly and eats on a moderate level; meal preps when he has the chance, but eats out when busy. Being that the customer is not on a consistent schedule in his nutrition intake, he has certain aspects of his body that he wants to change. For example, his body fat composition is not at his desire level. He has belly fat that prevents his abdominal from showing, making him a little insecure in taking off his shirt. This customer is not a bodybuilder or a power lifter, but he aims on getting stronger in the gym and shredding down on unnecessary body fat. He also has set a goal of reducing the amount of times he eats out and remaining consistent with his meal prep. However, this customer does not have much knowledge on nutrition, which often times discourages him from meal prepping.

Aside from working out, the prototypical customer enjoys other hobbies that are part of his daily or weekly activities. He devotes his time to studying as he is still a college student and also applying for jobs after graduation. Also, he enjoys sports, therefore, he is part of an intramural football team at his university. The customer also watches sports on television on his free time, preferably Football and Basketball; Lebron James is his favorite player. The customer enjoys reading self-development books before bed to clear his mind and believes that sufficient sleep is important for any development. Because of this, he ensures to get at least 6-8 of sleeps daily and wakes up at 5 AM each morning for the gym. On the weekends, he enjoys social times with friends and going out for drinks. He does not have any children and does not intend on having any before he is well established in his career. The customer drives a brown mustang and loves sports cars.

In comparing the prototypical customer to myself, I believe we have a lot in common. In describing the customer, I actually categorized a lot of characteristics that embody me. For example, I am a college student between the age of 21-25, and enjoy reading, playing/watching sports. I am very active, waking up at 5 AM every morning for the gym. Although, I am consistent with meal prepping and have an ideal physique, I was once like the prototypical customer. In being able to share this past experience with the customer, I am credible in understanding how the customer feels and being able to identify resolutions that helped me reach my goals, because I have been at that stage one point in my life. With any entrepreneurs, the products you develop are often a mirror representation of you because you are share the same experience and motivates that lead you to investing in your business.