My product/ service has do with providing college students and people with knowledge and education on how to stay fit and physically active pertaining to their preferences of exercise, body weight, and age. I will do this by providing an app on smart phones that allows users to read everything about nutrition and creates an exercise plan for them to utilize at the control of their finger tips. The app would calculate everything they need to know in regards to exercises, eating based on their Marcos (fat, protein, and carbs), and also a log where they can track their daily weight and exercise plan.
Currently in the market, there are some apps that people use that do similar things to what my specific app would do. However, my app would be more specific and customizable to the user. With the current apps, they more so pertain to dieting and tracking their weight but does not include a section with exercises that would pertain to their specific weight and age, let alone their preference of exercise. My app would include everything they need in one app so that they can be solely focused on one application and not have to spend much time on their phones; something that is part of the current problem with the America's high obesity rate.
With the production of my application, I want to make it affordable to everyone, even those who are just getting into fitness. My app would be based on one's level of knowledge on fitness so that it can best suit them. Most apps nowadays are tailored towards one specific group rather than being open to everyone. Therefore, I want to change that with my app and allow everyone to learn and use the app how they would like. My app would also give everyone a weekly goal to achieve so that they can be challenged, this is something that I have never seen on any fitness app, so implementing it would make my app much more interesting.
I am confident that people would be interested and willing to buy and use my app as it would be a different experience from what they are used to. The app would allow them to express themselves in any goals they are attempting to achieve: losing weight, putting on muscle, or just staying fit overall. The most important thing about my app is that it would educate them on the importance of health, exercise, and proper nutrition. My overall goal with my app is to help decrease the obesity rate in America.
Hey Jhoan,
ReplyDeleteI think you have a great idea with your new fitness app, especially having information about what other apps don’t provide and stepping up. One thing I would consider is instead of just having your app as a one time purchase, make it free with limited features and then have an add on subscription based service. This subscription could have a real person be like a personal trainer for customers weekly. This is something I’ve never seen on other apps and it would even make people more inclined to stay true to their goals.