Opportunity: There are many Americans, especially colleges, who struggle with obesity and suffer from depression and security because they are not properly educated on the means of proper nutrition and importance of exercise/being physically active.
The Who: American and college students
The What: Struggle with obesity
The Why: They lack the properly educated on the means of proper nutrition and the importance of exercise/being physically active.
Testing the Who: Americans and college students are not the only ones who deal with this problem, there are many people across the world who suffer from obesity and live a low beat life because of their depression and insecurities. However, we are going focus on Americans because Americans suffers from the high obesity rate.
Testing the What: This is an issue that is felt every where in American and in other countries across the world. America is a more developed country where fast food chains and eating out is more popular who it impacts Americans more.
Testing the Why: With Americans being so focused on social media, fashion, and technology, people do not invest in their health. There are many Americans who do not care to exercise or be physically active because their attention is all invested in staying inside playing video games or being on their cellar device. Because of this, many Americans shy away from educating themselves on the importance of health.
Interviewee #1:
This person I interviewed is a personal trainer at Baileys Health and Fitness. He believes 100% with the problems as he thinks that Americans rely too much on social and technology nowadays. He explained how growing up, everyone would be outside after school or all day during the summer time, but ever since technology has evolved, people spend more time inside playing videos or communicating through their cellar devices. He also explained how he believed that this issue is what has caused American's obesity rate to increase so much. He feels as if Americans do not care much about their personal health during their younger years and realize that their health is not good once they get older and their body begin to show the effects. He also explained how he tries his best to tell his customers about this issue as there is a need for action.
Interviewee 2:
In this interview, I decided to interview someone who is a little overweight, but has taken the precautious to take care of his health and has began exercising. He explained that before he did not care much about his health and did not exercise much. He made it clear that he ate extremely poor and sometimes did nothing but ate out at fast food restaurants. He explained that he began to feel insecurity about his weight about the age of 21 when he saw how everyone around him was so fit and in shape. Because of this, he started to understand how important exercising and being active meant to a good health. Therefore, he explained that he began exercising one day at a time, first starting out doing 3 days a week and later increased it to 5. He told me how excited he is about the gym now because it makes him feel good and like he is doing something meaningful. He noted that he was once one of those people who was caught up in the social media trend and would rather use technology than exercise. But he explained how he had to change his life style because he plans on living a long healthy life.
Interviewee 3:
This interviewee is a freshman female in college. She explained that since she been in college, she has gained over 15 pounds; what made call "the freshman 15." She noted that she understands the importance of exercising as she used to play sports in high school. However, she knows that it is a problem in America because people do not make time for it, she includes herself as one of those victims with the fact that she feels as like she is often overwhelmed with work that she does not prioritize exercising. I asked her what she does on her free time, and she explained that she is often catching up on social media once when she gets a break from studying opposed to exercising. She explained that this issue is something that we choose to deal with because we do not understand how important exercise is since we are always so caught up in the social media trends.
Interviewee 4:
I wanted to interview this person because she hates exercising. However, she exercises with simply running. I asked her why does she feel like she still needs to run although she hates to exercise, she stated that she learned from her parents how important exercising is. She was educated by her mom who is a nutrition coach that proper nutrition and staying active is very important. She explained that although she does not go to the gym that she runs because it exercises her heart and keeps her blood flowing. She also eats healthy because it makes her feel better about herself. Running is a part of her life and she loves to run although she hates to exercise.
Interviewee 5:
This interviewer is a college male, who is a senior. He explained how he has never exercised a day in his life, especially in college, because he did not see the importance of "getting sweaty." Ever since starting college, he has gained 300 pounds and struggles with being overweight. I asked him if he ever thinks of beginning an exercising program, he explained that he thinks its too late for him now as he is almost 250 pounds overweight. However, he has started to realized the importance of exercise and wishes that he would have taken it more serious at a younger age. He believes that Americans do lack the education on the importance of being physically actives and thinks we rely on social media too much.
Given your interviews, what do you know about the opportunity that you didn't know before?
The interviewees helped me realize that the problem is much more bigger than I thought it was. It gave me an insight on how some Americans look at exercising. The last interviewee gave me the idea that there are many people like him, people who are now overweight and don't have the courage to start exercising because they believe it is too late. Knowing this, I can target people like that and help encourage them and understand that it is never too late that its about your effort and willingness to be a better person and get fit.
Through interviewee 4, I was able to gain a little motivation in understanding that there are also other people out there who hate exercising, but understand the importance of being active. Through this, it gave me ideas on how to attack this issue in understanding that everyone is different and that what might work for one person, might not work for the other. Therefore, I know that the opportunity exists, its just about properly approaching the individuals with things that they enjoy.
Lastly, what surprised me most about these interviews was the fact that many people understand the importance of exercise but do not care enough to do it because they are to reliant on social media and technology; an issue that is affecting American's health. Therefore, it is extremely important that we put forth the actions towards educating Americans on the importance of health because the issues get even bigger.
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